How to Write a LinkedIn “About” Section That Actually Gets Read (With Examples)

Most LinkedIn About sections are either:

• Too long
• Too vague
• Or written like a résumé summary

As a result, people skim the first line… then leave.

In 2025, attention is scarce. Your About section has one job:
make someone want to keep reading — and take the next step.

What Your LinkedIn About Section Is Actually For

Your About section is not:

• A life story
• A career timeline
• A list of responsibilities

It is:

• A positioning statement
• A credibility check
• A soft call-to-action

Think of it like a landing page, not a bio.

A Simple 3-Part LinkedIn About Section Formula

You don’t need creativity — you need structure.

The formula:

1. Clear value proposition
2. Proof (with outcomes)
3. Clear next step

This works across roles, industries, and seniority.

Part 1: Lead With What You Help People Do

Open with clarity, not context.

Bad opening:

“I’m a passionate professional with experience across multiple industries…”

Better opening:

“I help early-stage teams turn unclear ideas into clear narratives that people actually understand.”

Keep it to 1–2 sentences. No backstory yet.

Part 2: Show Proof (Not Responsibilities)

This is where trust is built.

Use:

• Numbers
• Outcomes
• Specific wins

Examples:

• Built and launched 3 AI tools used by thousands of users
• Led GTM strategy from beta → public launch
• Turned messy internal ideas into exec-ready decks

Bullet points work well here — they’re scannable and credible.

Part 3: Tell People What to Do Next

Most people forget this part.

End with something simple:

• “Feel free to DM me”
• “Happy to chat”
• “Currently working on…”

This turns passive views into actual conversations.

3 LinkedIn About Section Examples

Example 1: Founder

I’m building tools that help people think more clearly and write with confidence.
Currently working on AI products focused on writing, positioning, and personal brand.
If you’re building something interesting, feel free to reach out.

Example 2: Marketer

I help B2B teams clarify their messaging and go-to-market strategy.
– Led launches from 0 → 10k+ users
– Worked across product, growth, and brand
Open to chats about positioning, storytelling, and growth.

Example 3: Job Seeker

Product designer focused on simple, usable software.
Experience across early-stage startups and fast-moving teams.
Currently exploring new opportunities — happy to connect.

Common About Section Mistakes to Avoid

• Writing in the third person
• Listing every job you’ve ever had
• Using generic adjectives (“strategic”, “passionate”)
• Forgetting white space (walls of text don’t get read)

Should You Use AI to Write Your LinkedIn About Section?

AI is helpful for:

• Drafting first versions
• Tightening language
• Cutting fluff

AI is not good at:

• Knowing what matters most
• Sounding like you

The best results come from:

• Starting with structure
• Editing until it feels natural
• Keeping it short

(This is exactly the kind of thing Ghostwriter is built for.)

How Often Should You Update Your About Section?

You don’t need to touch it often.

Update when:

• Your role or focus changes
• You’re job hunting
• Your profile views stagnate

Otherwise, leave it alone and let it work quietly.

Final Thoughts

A good LinkedIn About section doesn’t try to impress everyone.

It:

• Communicates clearly
• Builds trust quickly
• Invites the right people to reach out

If you’re optimizing your profile, this is one of the highest-leverage sections to get right.