How to Write a LinkedIn Headline That Gets You Found (With Examples)

Your LinkedIn headline isn’t just a title — it’s one of the strongest search signals on your profile.

It appears:

• In LinkedIn search results
• Next to your name on posts and comments
• In connection requests and DMs

In 2025, a generic headline is one of the fastest ways to disappear.

What Makes a Good LinkedIn Headline in 2025?

A strong headline does three things:

1. Matches how people search
2. Communicates value quickly
3. Sounds human — not keyword-stuffed

Most people only do one of these.

The Simple LinkedIn Headline Formula That Works

Instead of listing your job title, use this structure:

Primary skill or role
Target audience or context
Specific outcome or result

Example:

Growth Marketing for B2B SaaS | PLG & GTM | Took ARR from $1M → $10M

This works because:

• It contains searchable keywords
• It signals credibility
• It gives immediate context

5 LinkedIn Headline Examples (By Role)

For founders

Founder | Building AI tools for clear thinking & better writing

For marketers

B2B Marketing | Positioning & Messaging | Turning ideas into revenue

For product managers

Product Manager | SaaS & AI | Shipping from idea to launch

For job seekers

Software Engineer | React & Node | Open to New Opportunities

For creators / consultants

Helping teams write clearly on LinkedIn | Ghostwriting & strategy

(You can tweak these endlessly — that’s the point.)

Common LinkedIn Headline Mistakes to Avoid

❌ Only listing your job title

This is safe, but invisible.

❌ Buzzwords with no substance

“Strategic. Passionate. Results-driven.”
None of these help you get found.

❌ Over-optimizing for keywords

If it reads like SEO spam, people won’t click.

Should You Use AI to Write Your LinkedIn Headline?

AI is great for:

• Generating variations
• Exploring different angles
• Stress-testing clarity

AI is bad at:

• Sounding like you
• Knowing what to cut

The best approach:

• Generate 10 options
• Pick 1
• Edit until it feels human

(This is exactly where Ghostwriter fits.)

How Often Should You Update Your LinkedIn Headline?

You don’t need to change it weekly.

A good rule:

• Update when your role changes
• Update when your focus changes
• Update if your search appearances stagnate

Your headline is a living asset — not a set-and-forget field.

Final Thoughts

Your headline is the fastest lever you can pull on LinkedIn.

A small change can:

• Increase search appearances
• Improve profile clicks
• Make your posts travel further

If you’re optimizing your profile, start here — then work your way down.